Billings, MT, Aug. 8, 2012 – Award-winning tour operator Austin-Lehman Adventures (ALA – http://www.austinlehman.com/), the active tour company setting land-and-cruise adventure travel vacations standards in The Americas, Europe, Africa and the Caribbean, announces that Eastern Mountain Sports (EMS) http://www.ems.com/ has selected ALA to be its exclusive adventure travel partner and purveyor.

The announcement was made this week by Dan Austin, ALA’s founding director and Scott Barrett, EMS Vice President

“This new preferred partner relationship brings together two companies whose respective clientele expect only the best in quality and service,” said Austin. “Clients of both companies will benefit from the alliance as EMS refers customers to ALA for their active adventure tour needs and Austin-Lehman Adventures in turn, directs tour participants to EMS for fulfillment of apparel and equipment needs.”

Austin said that ALA and its guests will enjoy the advantages of EMS’s superior buying power and quality product offerings. Guests will benefit from links to easy online EMS shopping lists and ALA-suggested packing lists, special VIP incentives at EMS for all ALA trip guests, and coupons and awards for ALA travelers that can be redeemed at EMS online and in store.

In turn, ALA will engage EMS customers by providing special VIP and exclusive offerings of ALA trips as part of a developing EMS Customer Loyalty Program. The partnership also plans cross-promotional opportunities including in-store promotions, kiosks and video on ALA adventure trips. Exclusive EMS tours and departures will be featured. EMS will host ALA-sponsored Travel Nights (with slides, speakers, refreshments) at some of their flagship locations.

“Eastern Mountain Sports is all about helping our customers have unforgettable outdoor experiences,” said Barrett. “In addition to the top-quality gear and expert advice our customers expect from us, this partnership with Austin-Lehman Adventures enables us to connect our customers with world class adventure trips straight from our stores and web site.”

About Eastern Mountain Sports

Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports (EMS) is one of the nation’s leading outfitters of outdoor gear, clothing, footwear and accessories with 68 retail stores in 12 states. The Eastern Mountain Sports Climbing School was started in 1968, and currently has 4 major locations and 7 satellite locations throughout the East, making it the oldest and largest climbing school in the eastern U.S. More information is available at http://www.ems.com/.

About Austin-Lehman Adventures
Austin-Lehman Adventure Travel
, with a 38-year legacy, provides adventure vacations on five continents and has built an international reputation for small group active travel to destinations in North, Central and South America, Europe, the Caribbean and Africa. The company specializes in adult and family multi-sport, hiking, biking vacations that emphasize history, culture and nature’s charms. Small group trips feature excellent regional dining, distinctive accommodations and all-inclusive rates and services. In addition to scheduled group departures, ALA offers customized trip planning. ALA offers each traveler a money-back satisfaction guarantee.

In the March 2012 issue of Travel + Leisure, Austin-Lehman Adventures was recipient of the 2012 World’s Best Values Award for Tour Operators. ALA has also received Travel + Leisure’s World’s Best Tour Operator Award for four consecutive years (2009-2012). In 2011 the company was honored with the Global Vision Award for its Wheels of Change bicycle empowerment initiative that brings mobility and hope to rural Africa villages.

For a comprehensive 2012 catalog, call toll-free 1.800.575.1540, or e-mail info@austinlehman.com. To review current trips, schedules and itineraries log onto: http://www.austinlehman.com/. To access a digital version of the 2012 catalog go to: www.austinlehman.com/2012catalog

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