Virtuoso® Selects Austin Adventures As Network’s Newest Tour Operator

BILLINGS, MT – Jan 6, 2016 – Dan Austin, president of Austin Adventures (, a leader in luxury multisport and active family vacations worldwide, announces that his company has been invited to join the prestigious supplier portfolio at Virtuoso®, the leading international travel agency network specializing in luxury and experiential travel.

In this new partnership, Virtuoso, one of the best-known and respected travel groups in the world, gains new market-proven product from Austin Adventures for its more than 11,400 elite travel advisors in over 30 countries. Austin Adventures gains new market access to millions of travel-savvy consumers.

This comes at the heels of a partnership Austin Adventures forged in 2013 with Xanterra Parks & Resorts® which has opened doors to countless new opportunities, allowing Austin Adventures unparalleled behind-the-scenes access, support and security on its tours (especially those that visit U.S. National Parks).

“Through hard work and dedication to excellence, both Virtuoso and Austin Adventures have become recognized leaders in luxury and experiential travel. This new partnership will bring our special style of adventure and high-end travel to an expanded market of individuals and families seeking quality, authenticity and intimacy in a vacation experience,” Austin said.

This new partnership marks the first time that Montana-based Austin Adventures has entered into an agreement with Virtuoso, one of the globe’s premier luxury travel organizations. The by-invitation-only organization is comprised of over 380 agency members and more than 11,400 elite travel advisors in over 30 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.

This strategic partnership comes at a time when Austin Adventures is experiencing its most significant expansion of trips and destinations to date, added Austin. With the addition of Asia (Sri Lanka, Thailand, Myanmar, Bali and Vietnam), Austin Adventures now offers programs on all seven continents.

In addition to expanding geographically, AA is adding multisport programs in Europe (France, Macedonia and Croatia) and in South America (Chile, Peru and Argentina).

Back by popular demand, in 2016 it is reintroducing classic cycle tours in Europe. Austin said the demand for pure bike-only tours is strong. The new twist will be the inclusion of celebrity host and guide Ron van Dijk of Austin Adventures who in 2016 celebrates his 42nd anniversary of guiding bike tours. Austin Adventure’s new cycle tours for 2016 are: Denmark Danish Isles; Holland/Belgium | Brussels to Bruges & Gent; France – Burgundy; and Austria/Czech Republic-Vienna To Prague.

Stateside Austin Adventures is introducing exclusive five-star lodging and gourmet dining that combine biking, hiking, rafting and horseback riding in iconic destinations. For example, the new-for-2016 Colorado | 5-Star Wilderness Adventure is a six-day/five-night immersion in what this company does best – making sure the wows are stirred into the vacation mix that includes The Broadmoor, Cloud Camp and Ranch at Emerald Valley.

Austin Adventures has also created the distinction as experts in planning and delivering family vacations. Seeking out family travel and adventure experiences are high on Virtuoso advisors lists, as multigenerational travel is a top trend predicted for 2016, followed in second by adventure travel and in third place travel with one’s immediate family.

“Adventure travel is a growing area of interest for Virtuoso travel advisors and their clients,” said Cece Drummond, managing director of Destinations & Experiences for Virtuoso. “In fact, the 2016 Virtuoso Luxe Report named it one of the top trends for this year.”

“Travel agent and agency bookings are an increasing percentage of our overall business,” said Austin. “With the help of Virtuoso we project that agency business will represent one of every three reservations by 2018.” Being a Preferred Supplier offers Austin Adventures new travel agency distribution channels in the United States, as well as in other mutually important regions where Virtuoso operates, including Europe, Australia and Canada.
For more information on all of the destinations, trips and itineraries offered by Austin Adventures visit, call (800) 575-1540 (800) 575-1540 FREE or email

About Virtuoso: Virtuoso® is the leading international travel agency network specializing in luxury and experiential travel. This by invitation-only organization comprises over 380 agency members with more than 11,400 elite travel advisors in over 30 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with 1,700 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. More than (U.S.) $15.5 billion in annual travel sales makes Virtuoso a powerhouse in the luxury travel industry. For more information, visit

About Austin Adventures
Based in Billings, MT, Austin Adventures (formerly Austin-Lehman Adventures) has spent more than 40 years building an international reputation as a provider of scheduled small group tours and customized trips to all seven continents. In 2014, Kasey Austin, Vice President of Operations, was named the World’s Top Family Guide by Outside Magazine. In 2013, Austin Adventures joined the Xanterra Parks & Resorts® portfolio of experiential leisure offerings that includes operations in Grand Canyon, Yellowstone, Zion, Crater Lake, Glacier, Rocky Mountain and Petrified Forest National Parks; Mount Rushmore National Memorial; Furnace Creek Resort in Death Valley National Park; and five Ohio State Park Lodges as well as the Geneva Marina at Ohio’s Geneva State Park. Xanterra Parks & Resorts also owns and operates Kingsmill Resort in Williamsburg, Va., the Grand Canyon Railway and Hotel in Williams, Ariz., the Grand Hotel in Tusayan, Ariz., Windstar Cruises, VBT Bicycling and Walking Vacations, Country Walkers and Austin Adventures.

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